About this title.

Annah Stretton founded her fashion empire on a Waikato dairy farm in the early 1990s. Within a year, she had turned over her first million.. From Rag Trade to Mag Trade takes a fascinating glimpse into the life of one of New Zealand’s most successful female entrepreneurs and dedicated philanthropists. With passion, determination and sheer hard work, Annah grew Stretton Clothing Company into a $10 million a year business, with 30 retail stores in New Zealand and a growing global market for her highly desirable clothing collections. Then a snap decision to purchase a floundering business magazine ignited her passion for a completely new industry – publishing. It only took a few months before her drive and creative flair resurrected Her Business magazine and turned it into New Zealand’s fastest growing business title. While many would wilt under Annah’s hectic schedule she still finds time to “pay it forward” through her considerable mentoring and philanthropic endeavours. She is also a dedicated partner and mother. With her trademark raw honesty, the multi-award winning businesswoman recounts her business triumphs and challenges, relationship highs and lows, and gives a behind the scenes insight into the fashion and publishing worlds. Not only a gripping personal story, From Rag Trade to Mag Trade is a valuable reference for design students, small to medium business owners, working mothers, event organisers and budding philanthropists - with tips on everything from working through the design process, opening a retail store, franchising, dealing with agents, and improving organisational skills to arranging charity events, mentoring, entering business competitions and surviving life in the public eye.

Share    Tweet

This page has been viewed 1603 times.

About this Author.

Over a period of fourteen years Annah Stretton has forged a hugely successful path through the New Zealand Fashion Landscape. With a strong pattern of continued growth in each year of business, Annah now has a National platform of 30 Fashion stores (Eight of these are Franchised) and 150 international accounts encompassing North America, The United kingdom, Europe, Japan and Australia. Working with a team of over 130 women and proudly producing all of her clothing right here in New Zealand, Annah’s company’s vision remains as focused as ever, “To be the strongest womenswear retailers in New Zealand!” As Chairperson of Fashion Industry New Zealand, recipient of the Entrepreneur of the Year Award (2005 – Retail), a predicted turn-over of $10,000,000 for the 2006-2007 period and after her 5th year of involvement in ANZFW, Annah continues to reinforced her role as an industry leader.

Reviews