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For professionals, entrepreneurs and retailers, getting the marketing basics right understanding the jargon, and knowing how to create measurable results can make an enormous difference to any business, any size, and in any industry. Here is a straightforward handbook that includes templates, scripts and planning charts to help you easily and successfully Navigate the Marketing Minefield! This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so you can grow your business through smart marketing practices. John Eggen, President of Mission Marketing Mentors Inc. said of this book: "This is an excellent, focused and straightforward explanation of the essentials of marketing for any size of businesses. Buy it today and let is start helping your business." Gihan Perera, author and e-business specialist, says: "An excellent road map to help any business owner cut through the clutter and confusion, so that they can focus on marketing that works."

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