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Pirie Brown knows the magic of real business success lies in the soul of the company. This book outlines how all companies can identify and promote their values to ensure that staff and customers alike simply love doing business together. Learn how you can make the same subtle and strategic changes to any business model to achieve outstanding results in record time: • By focusing on being a value based business • By practicing being green in a way that genuinely works • By thinking outside the box about pricing • By supercharging your employees with the things that mean they are almost immune to job dissatisfaction… And much more! Pirie Brown likes to tell it like it is – all of it. This is a Non-PC-Correct attitude that comes through in his book, which you can take and use practically at any stage or age of your business. His approach to how to build a great culture within a failing company is outstanding.

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