About this title.

Stop - Never pay for advertising again. This book contains essential advice for anyone wanting media interest in their campaign, product launch, charitable group or business – even the most experienced self-publicist might learn something from this book! Inside you can discover how to write effective news releases and find out how the media ticks – this book tells you all – what the media wants and how you can deliver it to them. And save a bundle in advertising costs at the same time! Written by journalist Steve Hart, based on his experience in newspapers, magazines, corporate communications and broadcast news, this informative book advises on subjects such as: Identifying newsworthy stories within your orgainisation Writing great news releases Managing interviews with news reporters Handling negative publicity Running websites and much, much more

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About this Author.

Steve Hart is a freelance journalist and designer. He is engaged by newspapers, magazines and companies who need copy written for their publications, web sites, newsletters and in-house magazines. Starting out as a reporter working for regional newspapers in Britain, Steve went on to produce features for local BBC radio in Essex and worked with Thames News (TV) London. Covering local politics and crime, Steve worked as a stringer for numerous national newspapers before opting to work in internal communications for an international engineering company in London. He was managing editor at a contract publishing firm in Canary Wharf before moving to New Zealand to take up a job at the New Zealand Herald in Auckland. During seven years at the paper – until January 2007 – he worked as chief sub editor on its daily business section, was Travel editor and left the company as editor of its career/employment section. As managing editor of APN’s commercial publications Steve worked on titles covering health, technology, business and sport. A keen digital photographer, Steve is equally at home with his camera as he is his keyboard.

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