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Regardless of business size, industry or history, having a website is a necessary marketing tool for most companies, but having one that attracts and keeps clients, works hard to return on your investment and has interesting information that people are looking for takes planning. The Secrets of Website Persuasion provides a clear explanation about what your visitors want, don’t need and get turned on or off by so that you can develop a site that people will eagerly return to and tell their friends about. David Kelly takes you through his well tested, proven methods of creating a web site for any business, which talks directly to your prospects and customers. You’ll find templates, planning tools, illustrations, case studies and explosive ideas that will have you itching to get to work on updating or improving your existing site or creating a whole new one. • Website planning & strategy • Copywriting and specific content guidelines • Examples, illustrations and case studies • Measurement and improvement checklists Written in a straightforward language that makes everything about this complex subject seem very easy and instantly do-able, with a strong emphasis on getting the marketing angle right. "The Secrets of Website Persuasion is a little goldmine that simplifies what can sometimes seem an overwhelming or complicated process. In fact, it's a blueprint of practical, easy steps you need to take before you create your website (or when you are redesigning it), to ensure it doesn't just look pretty and attract visitors, but that you get a return on your investment" Heather Douglas Co-founder of Home Business New Zealand Ltd., which owns and operates the highly successful and award-winning www.HomebizBuzz.co.nz

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